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Witnessing the "before" and "after"...

posted May 5, 2011 7:59 AM by Calfolia Admin   [ updated May 6, 2011 7:07 AM ]

Our company, Calfolia, offers a new service: 
home decoration parties
demonstrating to people what an impact 
"finishing" really can have.

"Whether large homes, condos or apartments, 
it's accessible to everyone," 

And,  by witnessing the "before" and "after"
- much like the home-improvement shows 
on television -- then homeowners easily see such aspects as: 
  • how greens subdue a room with many colours, 
  • how arrangements with movement livens static spaces, 
  • how respecting the visual line creates harmony. 
"It's tremendous what we can do. 
You have to see it to believe it."

The visual line figures prominently in "finishing", 
like all rules of proportion, height, width, movement and volume.

When we walk into a room, 
our eyes go
into the far corners. 
It's natural...
If an element is below the eye's visual line, 
the mind registers it as a blank space. 
There is a feel that something is missing."

All these considerations combine 
for our surprisingly simple yet innovative approach we use with artificial plants, flowers and trees.